We have come together from different, but kindred, areas of the fresh produce industry to form Cybreze Enterprises LLC and bring ProduceLive! to life. The total years of experience is over 60 from Sales, Marketing, Procurement, Importing, Exporting, Warehousing, Logistics, Growing, Operations, Transportation, Accounting, and IT. We all feel there is a less expensive, but more importantly, more proficient way for technology to improve people's productivity in their respective roles for the companies they work for.
It is all about people. People drive business success. Human imagination creates the ideas that move business forward. Human conversations and human effort shape those ideas into products and services for the market. The unique ability of people to listen, respond, persuade, and think for themselves enables companies to sell effectively, serve their customers, and work together with their business partners in rich, satisfying ways that create lasting, high-value relationships.
In an era where some see technology as a force that promises to make people subservient to highly structured or automated processes, Cybreze sees a better way to unlock the potential of every person. Systems can only create efficiency: It is people who create value. And the more people can do in their respective roles, the more value they can create. When Cybreze looks ahead, we see a world where organizations succeed by empowering people to harness information, expertise and the possibilities of complex networks with tools that give them insight, reach and opportunities.
We believe that organizations which put people at the center of processes and information are better positioned to meet the challenges of a fast-changing, globally integrated and interconnected world because they have invested in the most agile, resilient and creative asset available to them. Cybreze can help organizations realize the benefits of becoming a People-Ready Business with software that uniquely strengthens the capabilities and connections of people to create value.
The way businesses work has changed. Gone are the days of large, vertically integrated organizations where everyone involved in a project worked for the same company. Today we work with a globally distributed network of partners, colleagues and customers. Our competitive advantage comes from speed, flexibility and connections, not size, scale and seclusion.
Technology is not just a tool for experts, and understanding the business advantages of the right software solution isn’t just the purview of IT professionals. Software touches processes central to the business such as operations, customer acquisition and retention, supply and partner management, and product and service development. The overall orientation of the software strategy—either system-centric or people-centric—can determine the kind of competitive advantage and future flexibility the business will realize as a result of its investment.
Research shows that companies which invest in technology as a strategic asset for their people perform better and provide a higher quality of customer service. It also stands to reason that business solutions engineered to meet customer needs and anticipate changes in the social, economic and political drivers of the world deliver more value to organizations than software developed by crisis, whim or committee. Cybreze believes software that enables people to discover information and patterns in that information; helps them make better informed and constructive decisions; facilitates effective collaboration 
with colleagues, customers and partners; and promotes decisive actions based on well-informed insights is the key to meeting the challenges of the new world of work and overcoming its obstacles. A People-Ready business supports its people with strong values, ongoing education, and rationalized business practices, so — enabled with the right technology and information — they are empowered to transform challenges into opportunities.